James Cooper

Head of Creative at betaworks, New York.

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Render-from-betaworks

Hooked. How to create habit forming products.

Nir Eyal, author of Hooked, stopped by betaworks to give a talk. This is a quick…

James Cooper in Render-from-betaworks

Apr 26

Medalling at the Internet Games

Betaworks are very proud to announce that all three of our companies that had been nominated as finalists in the 2017 Webby Awards turned out winners.

James Cooper in Render-from-betaworks

Apr 12

Taking Sides on the In-House Creative debate.

Blaming the Pepsi debacle on the ‘In-House’ trend is horse shit.

1 response

James Cooper in Render-from-betaworks

Jan 20

Introducing Render from betaworks

New year, new content.

James Cooper in Render-from-betaworks

Jan 17

New Technology. Ancient Practice

This post first appeared in the betaworks 2014 Shareholders Book. We have always been interested in…

James Cooper in Render-from-betaworks

Nov 18, 2016

Culture is Risky.

A quick talk about culture at betaworks

James Cooper in Render-from-betaworks

Sep 28, 2016

Sales chatter.

Can Chatbots actually sell stuff? Let’s find out.

James Cooper in Render-from-betaworks

Aug 18, 2016

Building bots for Brands.

Some thoughts on making the BFF Trump Bot and Brand Bots.

1 response

James Cooper in Render-from-betaworks

Nov 11, 2015

The Robots Are Coming. Is Your Brand Ready?

I was invited by the good folks at Creative Social to be part of a panel debating Creativity vs Innovation. I dislike the ‘I word’ immensely. I think we’ll look back on all those Chief Innovation Officers and laugh at the stupidity of it all — it’s…

3 responses

James Cooper in Render-from-betaworks

Nov 3, 2015

Announcing Poncho the WeatherBot

You can now get personal weather forecasts in Slack.

7 responses